Start with the job
Understand who needs what to work better before choosing the stack or adding complexity.
PRODUCT & SYSTEMS STRATEGIST / MELBOURNE, AUSTRALIA
Ideas are easy.
Making them work
is the work.
I’m Joseph “Gekoz” Williams. I build useful digital products across commercial websites, software, games and automated media. From first brief to a working thing people can use.
BUILD / TEST / SHIP
PRODUCT
SYSTEMS
CREATIVE
CONNECTED BY CURIOSITY
01 / HOW I WORK
Useful beats
impressive-sounding.
I’m commercially minded and biased toward shipping: find the real friction, build the smallest complete solution, then improve it against evidence.
JOSEPH WILLIAMS / GEKOZ
I take ideas from the brief through to a working release, connecting product decisions, design and implementation instead of stopping at a mock-up.
Own the whole path
Connect the interface to the system behind it. A polished mock-up is not the same as a working product.
Show what’s real
Use working links, clear boundaries and evidence. Don’t dress guesses up as performance data.
02 / GET IN TOUCH
Have something
worth making real?
Tell me what you’re trying to build, what’s getting in the way, and what a useful outcome looks like.
Email Joseph ↗Explore my GitHub ↗